Strategic course of action for an Asia platform
The fourth and most recent production plant of the GROB Group is located in the Chinese city of Dalian. This new plant has been officially opened on June 18, 2012, securing long-term worldwide competitive capability for the company, strengthening our presence in the Chinese market and improving our strategic orientation in the Asian growth region.
On premises of 60,000 m² (646,000 square feet), a highly modern production site was built in the North Chinese City of Dalian (Province of Liaoning) in only 18 months. Apart from a production hall of 12,000 m² (130,000 square feet), an administration building was erected. In a second building phase the production area was doubled again by 2014 (25,00 square feet). GROB Dalian started its initial year with about 180 employees and has now 600 employees.
With its commitment in Asia, GROB-WERKE pays tribute to the expectations and requirements of the customers in China and in the growth region of Asia. In China, GROB therefore has at its disposal the entire competence in sales, production and after-sales service in the immediate vicinity of the customer.
The GROB commitment to China is a result of the company’s long-term strategy. It sets the course for an Asian strategy under particular consideration of the enormous growth in China and a clear decision to build high technology equipment at the Chinese location. The main driving force behind this GROB investment is the goal to bring state-of-the-art technology to China, thus enabling us to produce simple, moderate, but also highly complex equipment for the automotive industry and the broad market.
Milestones in the Chinese business of GROB-WERKE